Achieving an efficient and sustainable farming system in the world of today is rapidly taking various governments attention. Rural farmers are the key players in the solutions of agricultural problems emanating from inefficient practices. The constant search and improvements in farming, agricultural systems and technologies through efficient communications have frequently excluded the rural farmers who are the primary producers of food products. The bulk of these rural farmers are the women who invariably reside in the rural areas of Nigeria. It, therefore, becomes relevant to determine and put in place the communication needs of these rural women for improved agricultural productivity. This paper addresses the concept of agricultural communication and information needs of rural women farmers, the appropriate technologies for agricultural production, ways of involving women potentials in agricultural productivity, and the strategies for improving rural women effectiveness for response to appropriate technologies in agriculture in South Western Nigeria.