Advertising, Semiotics and Strategic Brand Management

In Olatunji, R. & Laninhun (Eds). Dimensions of Advertising Theory and Practice in Africa.

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Author Ekeanyanwu, N. T. & Okorie, N.
Maintainer Dakar, Senegal: AMALION PUBLISHING.
Version 2013
Last Updated February 6, 2024, 12:04 (UTC)
Created February 6, 2024, 12:03 (UTC)
Pages 36-50